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If you’re looking ahead to 2026 and wondering where your next great adventure might take you, we’re delighted to introduce The Sale Selection - our brand-new magazine curated to spark inspiration.
Within its pages, you’ll discover an extraordinary collection of holidays, from the wildlife-rich Galápagos and the timeless temples of Japan to the spice-scented souks of Morocco and the pristine islands of the South Pacific. Is it iconic cities that call to you, scenic coastlines, cultural heartlands, or awe-inspiring natural wonders? Whatever your travel dreams, there’s something here to capture your imagination.
We’re also proud to be recognised as one of the best high street travel agents for 2026 in Which?’s latest rankings - a testament to our commitment to expertise, service and holiday-planning excellence.
So, where will 2026 take you? Explore The Sale Selection today and start planning your next journey.
Travel Trends for 2026
As the travel industry continually evolves, 2026 is shaping up to be a year defined by creativity, flexibility, and deeper connections. Travellers are rethinking how, when, and why they move around the world, and several clear trends are emerging.
One of the most significant travel trends is the rise of offseason travel. Once a way to avoid crowds, it has become a mainstream choice, driven by lower prices, better availability, and a desire for more authentic experiences. Climate concerns also influence this shift, with travellers favouring spring and autumn for more comfortable temperatures, while destinations respond by offering year-round events and activities beyond peak seasons.
Travellers are pairing iconic destinations with lesser-known alternatives to create richer, more authentic journeys. Think Montenegro alongside Croatia, or exploring Okinawa or Kochi beyond the bright lights of Tokyo. By blending celebrated hotspots with emerging destinations, travellers enjoy cultural highlights while discovering quieter regions that offer deeper local connections and a welcome escape from overtourism.
This desire for connection is driving growth in immersive and specialist holidays, with travellers seeking deeper engagement rather than surface-level sightseeing. Experiences such as culinary apprenticeships, conservation projects, craft workshops, and wellness retreats are becoming increasingly popular, supported by expert-led activities, small-group travel, and exclusive cultural access beyond mainstream tourism.
Sustainability is driving significant behavioural change, with travellers increasingly choosing lower-carbon options. Train travel has doubled in popularity over the past two years, particularly in Europe, offering a greener, more immersive way to explore multiple destinations. New high-speed routes, luxury sleeper trains and scenic rail journeys have made rail travel both appealing and sustainable.
Multi-generational travel remains a strong trend for 2026, giving families the chance to reconnect away from everyday routines or reunite after years apart. These holidays focus on accessible destinations, flexible activities for all ages, and shared experiences that create lasting memories.
Catch the Buzz in 2026
Be in with the in crowd, and learn the new lingo for some of the industry’s emerging travel trends:
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Every Experts’ Pick holiday comes with an added extra - our way of making your trip even more special. It could be access to an airport lounge, a free tour or a complimentary upgrade for example. Think of it as a finishing touch to an already perfect holiday, included at no extra cost.
MUST BOOK BY 31ST OCTOBER 2025^
Give us a call or contact us today to tailor-make your dream holiday.
Order Your [un]packed 2026 Brochure
Inside our brochure, you'll find itineraties that reflect these trends - not just holidays, but thoughtfully curated journeys designed to immerse, enrich and surprise.
These are the travel trends that shaped our year - and the people who shaped them. From slow mornings by the water to multi-stop adventures built for curiosity, this is how the world travelled, experienced, and connected in 2025.
At Fred. Holidays, we believe your curiosity shapes your journey. That’s why we’ve created travel styles to reflect how you explore the world—whether you chase flavours, follow maps, or drift through destinations slowly. Your kind of curious deserves a holiday crafted around it.
Why it’s trending: No-fly cruises from UK ports like Southampton, Dover, and Tilbury are on the rise as travellers seek convenience and sustainability. Skipping the airport cuts hassle for families, makes travel easier for cruisers, and reduces the carbon footprint - all while offering the same world-class cruise experience right from the UK.
Why it’s trending: British travellers love value, and cruise lines are stepping up with all-inclusive pricing. Drinks, Wi-Fi, tips, and even excursions are bundled in, taking the guesswork out of budgets and making holidays smoother and more enjoyable.
Why it’s trending: Expedition cruising is booming as UK travellers seek adventure with a touch of luxury. Small ships and expert guides open up remote destinations like the Arctic and Galápagos, offering intimate, once-in-a-lifetime experiences far from the usual tourist trail.
Why it’s trending: Travellers want more than just a getaway – they’re seeking meaning, connection, and stories to share. With wellness retreats, culinary voyages, and themed sailings, cruises are evolving into richer, more experiential journeys.
Why it’s trending: Younger travellers are reshaping cruising, seeking wellness, flexibility, and authentic experiences over tradition. Boutique, luxury, and river cruises stand out with immersive itineraries and a personalised touch.
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