Wake up in a New Destination

As travellers increasingly seek holidays that feel calmer, more authentic and genuinely enriching, river cruising is emerging as one of the defining travel trends for 2026 and beyond. Rather than moving between hotels or spending hours in transit, more people are choosing journeys where the river sets the pace – unpacking once, settling into a comfortable cabin and waking up to a new destination each morning.

• Loves waking up somewhere new each day
• Seeks connection through culture, not crowds
• Values scenery, space, calm, and comfort
• Travels through the world - not around it