Welcome to Fred.\ an exciting travel brand which provides holidays for the discerning traveller seeking an unforgettable holiday experience.

Fred.\ offers the holidays, cruises, river cruises and more. Fred.\ will tailor-make your holiday experiences to your personal requirement and budget.

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  • The very best way to experience Lake Geneva is to take a short cruise

    The very best way to experience Lake Geneva is to take a short cruise

  • Monte Generoso cogwheel railway near Lake Lugano

    Monte Generoso cogwheel railway near Lake Lugano

  • The Chapel Bridge in Lucerne is the oldest wooden bridge in Europe

    The Chapel Bridge in Lucerne is the oldest wooden bridge in Europe

  • Basel is home to the world’s oldest public art collection

    Basel is home to the world’s oldest public art collection

  • Berne - the beautiful capital of Switzerland

    Berne - the beautiful capital of Switzerland

Destinations » Holidays in Switzerland

Stunning Alpine scenery, crystal clear lakes, ancient cities, scenic countryside and picturesque meadows. Switzerland is undeniably beautiful.

Vast forests with nature trails and hiking paths characterise the country. The Swiss Alps are an icon of Switzerland, where snow capped peaks, icy glaciers and awesome spires define this beautiful region. Thick forests and woods extend to the edge of calm lakes. Cable cars and quaint cogwheel trains carry tourists along spectacular mountain scenery.

In the Southern areas the climate is pleasanter and similar to the warm Mediterranean weather. You'll see green meadows, large farms with picturesque flower gardens, and can visit busy cities such as Basel, Bern and Zurich, where medieval architecture and modern lifestyles combine.

Switzerland is famous for its opulent shopping arcades, fashionable stores and friendly cities. The countryside with its stone churches, lovely landscape and forest-clad hills will make your tour of Switzerland quite unforgettable.


All Images © Switzerland Tourism


The architecture and culture of Switzerland has been influenced by the heritage of France, Italy and Germany, and can be seen in the unique architecture of its cities and towns.

Throughout the country the tradition of folk art flourishes, through dance, music, wood carving and embroidery. However, melodies, patterns and styles of all these arts vary greatly from region to region, making Switzerland a fascinating place to discover.

Food and drink

Switzerland's cuisine is diverse, and while you'll find dishes like fondue, raclette or rösti throughout the country, each region has a distinct food culture, tempered by differences in climate and language.

Traditional Swiss cuisine uses ingredients shared by other European countries, but also creates distinctive cheeses such as Gruyère or Emmental.

Western Switzerland features many fine dining establishments, and wine is very popular. Switzerland is noted for its grapes variety, mainly because of the large variations in terroirs, with unique mixes of soil, air, altitude and light. Wine is mainly produced in Valais, Lavaux, Geneva and Ticino.

High-quality chocolate is a key Swiss product. Made in Switzerland since the 18th century, it increased in status alongside innovative techniques that allowed production of chocolate to a very fine quality.

The perfection of milk chocolate by the Swiss chocolatier Daniel Peter in 1875 was a further breakthrough that made the product even more popular worldwide.


Since 1848, the Swiss Confederation has been an independent federal state of autonomous cantons, some of which have a history of confederacy that goes back more than 700 years, arguably putting them among the world's oldest surviving republics.

Did you know?

Year upon year, the Swiss are the world's largest consumers of chocolate.

The famous triangular Toblerone bar is a Swiss creation, produced by Jean Tobler from 1867.

The International Red Cross symbol of protection is based on a reversal of the Swiss flag, in honour of Red Cross founder and Swiss native Henry Dunant.

Facts and figures

Capital Bern
Official languages German, French, Italian and Romansh
Currency Swiss franc
Time zone Central European Time
Independent federal state 12 September 1848
Area 41,284 sq km / 15,940 sq miles
Population 7.8 million

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